Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
Crimson Marketing
AUGUST 6, 2015
So what separates the ‘movers’ from the ‘shakers’? Russell discusses using Big Data in crafting a relevant customer experience and destroying churn rate in this episode of Moneyball for Marketing. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua.
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