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How to Lower Your SDR Churn Rate & Retain Good Employees

LeanData

The theory being, an internally promoted SDR should cost less to hire and train, stay longer, and ultimately sell more. Making 100+ “touches” a day with phone calls, emails, and social selling is a tedious, grueling job. Create a promotion path not only within your SDR organization, but also cross-departmentally.

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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

By collecting feedback through surveys or other means, businesses can gauge customer satisfaction at different touchpoints along the customer journey. Customer Churn Rate: Churn rate measures the percentage of customers who stop using a product or service over a given period.

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Sales Reporting: A Guide to Creating Useful Sales Reports

Zoominfo

And you’ll find that your inbound team operates with a more sophisticated touchpoint management system than your outbound team. A new goal needs to be created to merge touchpoint systems, and have your outbound sales team incorporate it in their day-to-day activities. How to Create a Sales Report. Metrics to Track in Sales Reports.

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Customer Success—and PLG—as a Profit Center

Heinz Marketing

By focusing on “CLV, upsell rate, and new revenue growth through cross-sell and advocacy influence” CS teams become more aligned with the entire revenue engine. It means that the CS team should constantly be capitalizing on upsell and cross-sell opportunities, instead of waiting around for the annual contract renewal to arrive.

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Sales Reporting: A Guide to Creating Useful Sales Reports

Zoominfo

And you’ll find that your inbound team operates with a more sophisticated touchpoint management system than your outbound team. A new goal needs to be created to merge touchpoint systems, and have your outbound sales team incorporate it in their day-to-day activities. Let’s continue with our example from earlier.

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Five tools that can help you break free from data paralysis

ClickZ

The proliferation of martech tools and marketing touchpoints has created a wealth of data which, while a boon for businesses, can also present challenges when it comes to data management, analysis, security, and consistency. There are many more tools available, so be sure to research solutions that fit within your budget and business type.

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Customer Engagement Strategies

TrustRadius Marketing

Conversations across touchpoints should be saved, merged, and easily accessible. If you’re selling more complex products like B2B software, customers will expect a dedicated customer success team. If your business has a B2C focus, social commerce within platforms like Facebook and Instagram let you sell directly to consumers.