Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Envy

FEBRUARY 13, 2021

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Valasys

MARCH 24, 2023

Churn Rate: The percentage of customers who stop doing business with your company over a given period of time. ROI Metrics: ROI (Return on Investment) metrics are a set of metrics that measure the profitability of your investments and the effectiveness of your business operations. Cost Per Lead: Amount spent per lead.

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

Top Rank Marketing

APRIL 10, 2024

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. Cost Per Click (CPC): This metric calculates the average cost paid for each click on an advertisement. For example, if you spent $100 on an ad campaign that generated 200 clicks, your CPC would be $0.50 per click ($100 divided by 200 clicks).

Paid Content 96

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 96

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . This metric is critical for B2B companies to determine the effectiveness and ROI of your inbound and outbound marketing campaigns.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Top Rank Marketing

APRIL 10, 2024

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. Cost Per Click (CPC): This metric calculates the average cost paid for each click on an advertisement. For example, if you spent $100 on an ad campaign that generated 200 clicks, your CPC would be $0.50 per click ($100 divided by 200 clicks).

Paid Content 52

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 52

Anyword

MARCH 11, 2020

Even if you can’t pin a specific ROI to these efforts (because the users don’t immediately convert) you should have a goal assigned to the campaign to measure its success. It’s usually based on calculations related to conversion rates and average ad revenue.

Paid Content 52

Paid Content Lead Ranking Cost Per Click Banner Ads 52