Churn Rate, Cost Per Click, CPA and ROAS

40 Marketing KPIs Your Team Needs to Track

Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

Lead Ranking

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

It should be mentioned that there are many higher level/intermediary metrics that still matter for making B2B marketing decisions like CPC, CTR, impressions, CPL, etc. Cost-per-acquisition (CPA, ideally under target $). ROAS (booked revenue/media fees). Cost-per-click (CPC).

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

B2B Marketing Zone

40 Marketing KPIs Your Team Needs to Track

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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