Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. Supporting current customers is just as important as gaining new ones: Customer lifetime value (CLV) Customer retention — per year or quarter Number of support tickets submitted and resolved Time spent onboarding Churn rate.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Envy

FEBRUARY 13, 2021

Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. It's an alternative metric to CPA.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Martech

OCTOBER 13, 2023

All efforts are channeled to filling the lead funnel and building an effective sales capability. All are concerned with lead flow and conversion rate. Understanding what prospects are looking to buy will significantly increase marketing and sales effectiveness. Divide the number 1 by the customer churn rate.

Ideal Customer Profiles 112

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 112

ClearVoice

APRIL 14, 2023

Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy. Metrics such as time on site, bounce rate, pages per session, and social shares can provide insights into how users are engaging with your content. It includes the cost of content creation, distribution, and promotion.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

ClearVoice

JANUARY 9, 2024

KPIs are the measurements businesses use to determine how effective a specific initiative is and has been. While KPIs are applied to many different aspects of a business, for this conversation, we’ll focus solely on marketing KPIs and how you can apply them to your marketing initiatives. Conversion rate. Brand awareness.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Management Cost per Acquisition 52

Top Rank Marketing

APRIL 10, 2024

Lead generation metrics can help you prove your effectiveness as a partner with the sales team, helping guide prospects into becoming customers. Conversion Rate: This metric measures the percentage of users who take a desired action. You’ll likely measure many different conversions as you map out your customer journey.

Paid Content 95

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 95

Top Rank Marketing

APRIL 10, 2024

Lead generation metrics can help you prove your effectiveness as a partner with the sales team, helping guide prospects into becoming customers. Conversion Rate: This metric measures the percentage of users who take a desired action. You’ll likely measure many different conversions as you map out your customer journey.

Paid Content 52

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 52