Churn Rate Clickthrough ROI WOM 
Hubspot
JUNE 19, 2014
CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. ROI: Return On Investment. The formula for ROI is: (Gain from Investment minus Cost of Investment), all divided by (Cost of Investment). WOM: Word-of-Mouth. Learn more here.). Learn more here.
Hubspot
MARCH 10, 2016
14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 95) Word-of-Mouth (WOM).
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