60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
Divide by the estimated churn rate (aka cancellation rate) for that customer. ROI: Return On Investment. The formula for ROI is: (Gain from Investment minus Cost of Investment), all divided by (Cost of Investment). If ROI is negative, then that initiative is losing the company money. WOM: Word-of-Mouth.
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