Clickthrough, ROI and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

CTR: Clickthrough Rate. ROI: Return On Investment. The formula for ROI is: (Gain from Investment minus Cost of Investment), all divided by (Cost of Investment). If ROI is negative, then that initiative is losing the company money. Today, marketers want to measure the ROI on every tactic and channel they use.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

15) Clickthrough Rate (CTR). 76) Return on Investment (ROI). The formula for ROI is: (Gain from Investment minus Cost of Investment), all divided by (Cost of Investment). If ROI is negative, then that initiative is losing the company money. If ROI is negative, then that initiative is losing the company money.

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B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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