Chris Koch

APRIL 3, 2014

Research by my colleague Rob O’Regan has found that hanging onto the kind of global popularity enjoyed by Man U requires focusing on four key channels: Social media. Web/mobile content. Fan bases aren’t just becoming more global – they’re also becoming more mobile.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

FEBRUARY 11, 2014

Capturing this opportunity requires stoking fans’ passion not just during game days, but 365 days a year, through every conceivable channel – in person, on the web and through mobile and social media. Mobile apps are just the first step in this direction.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Chris Koch

MARCH 19, 2010

Some organizations have created support channels for employees to ask questions about the guidelines. Using mobile applications to engage with others is going to become important in B2B in the coming years. Blog posts can riff on other marketing channels or revisit pieces of them. Gather information by asking questions.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

DECEMBER 28, 2010

Stop wasting money on pointless, ineffective efforts to block this stuff and start finding ways to make these channels pay. Mobile is just a content channel. We’re dismissing mobile because we can’t see ways to pump content through phones to buyers. We have a crisis in marketing channels.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100