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Digital Advertising Terms and Jargon Every Marketer Should Know

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FEBRUARY 26, 2024

These ad units can include static graphics, videos, and/or interactive rich media, and are displayed as long “banners” on web pages or in applications. Each time an ad has been served, regardless of whether the user has actually seen or interacted with the ad in any way, counts as one impression. What is an Ad Click?

Paid Content 221
Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221
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The Medium is the Message: Best Practices Guide to SMS Marketing

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OCTOBER 6, 2023

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Key Advantages of SMS Marketing There is no doubt that SMS messaging is an attractive communication channel for businesses across industries, from manufacturing to banking to software. Let’s go!

SMS 187
SMS Advertising Mediums Work Management Marketing Management 187
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