Navigate the Channel

JANUARY 2, 2023

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” Who wouldn’t use different marketing channels in tandem to achieve a common goal? Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. You could say the same about Advertising which has evolved into an array of different distribution channels (i.e.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Hubspot

MARCH 10, 2016

A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. A popular social media metric used to describe the amount of interaction -- Likes, shares, comments -- a piece of content receives. Learn about hard and soft bounces here.). 10) Buyer Persona. Don’t blow it.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28