Remove CPL Remove Multi-Channel Remove Purchase Remove WOM
article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. 24) Cost-per-Lead (CPL). Focusing entirely on Facebook (or any other large social channel, for that matter) will only give you a small piece of the inbound marketing pie. 10) Buyer Persona. Learn more here.).