channel customer target Product Related Topics 
LeadSloth
NOVEMBER 16, 2010
Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). via progressive profiling), so they could run more targeted campaigns. Lead Nurturing Based on Product Usage. Many of them have trial programs, so potential clients can try the product before they buy.
LeadSloth
JANUARY 12, 2010
Scott Mersy , VP Marketing and Products, Genius.com. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Therefore, their lead generation and nurturing programs often focus only on email and web channels.
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