case proposal 
The Effective Marketer
MAY 27, 2015
Note: In some cases you may create what I call a “competitor profile” which is NOT a battle card per se. Add different search criteria like <competitor name> proposal filetype:pdf to find documents in PDF with ‘proposal’ in them. For example, “acmesoft sales presentation” or “acmesoft price list”.
The Effective Marketer
MARCH 12, 2009
Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. This will help you in two ways.
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