Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?
Marketing Craftmanship
JANUARY 16, 2013
White papers and case studies become quickly outdated. Now that its marketing toolbox contained validation of the senior partner’s intellectual capital in a leading vertical trade magazine, the firm leveraged the value of that exposure. Unfortunately, many B2B marketing tactics are often one-off or plug-and-play solutions.
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