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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process.

Lead Scoring 100
Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100
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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60
Email Marketing Planning Web 2.0 BtoB 60
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