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The Ultimate Guide to Creating Compelling Case Studies

Hubspot

Case studies help your leads envision how your product or service would fit into their lives, and often act as that missing piece that moves them to take purchasing action. Finding the Right Case Study Candidate. The "who," AKA the customer, is the most important component to a successful case study.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Say you’ve just signed a new client for case studies.