article thumbnail

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. She has what she needs for the case study. E-books and white papers. A new white paper is also in the works.

article thumbnail

Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The most sought after content are research reports, white papers, case studies and product reviews. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different.

article thumbnail

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Find New Customers releases new white paper on email marketing - Fearless Competitor , July 21, 2010 Very exciting to finally announce the release a new white paper from Find New Customers , a leading demand generation company.

Ning 40