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Marketing to Millennial business buyers

Biznology

For advertising, use social media like Facebook and LinkedIn. Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). This generation expects you to be tweeting, blogging, posting on Facebook, and participating in LinkedIn groups. Use case studies, testimonials.

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5 Marketing Automation Email Tips

Anything Goes Marketing

In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. You can also try some unconventional methods like confirming that these contacts are still valid by using LinkedIn.