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Marketing to Millennial business buyers

Biznology

So we B2B marketers must consider how to appeal to them effectively. Here’s what this means to B2B marketers. Millennials prefer mobile text and IM networks like WhatsApp for direct messages. For advertising, use social media like Facebook and LinkedIn. Mobile-enable all communications. Avoid marketing speak.

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5 Marketing Automation Email Tips

Anything Goes Marketing

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually. What do we do?