Remove Case Study Remove Lead Nurturing Remove Salesforce.com Remove Twitter
article thumbnail

Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Most systems integrate well with SalesForce.com, but also others.

article thumbnail

How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Convert casual interest into product curiosity to narrow your funnel and qualify your leads. Capture sales leads with longer form video.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. We generate, score and manage leads to sales completion and integration with Salesforce.com.

article thumbnail

How Training Companies Can Scale Marketing, Webinar Transcription

Lead Liaison

This could be prospect or leads, this could be customers, it could be partners. It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. Their age, twitter followers. So use nurturing to help. So on the top left here, you see companies that excel at lead nurturing. Male or female.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Companies bought into becoming more customer centric will naturally migrate to processes that nurture markets and target audiences vs the old one and done model - mostly because they have an org structure (and "right" marketing folks) focused on how best to find and penetrate their best target markets.

article thumbnail

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. In both these scenarios, emails emerge as the most popular lead nurturing channel. 8217; On Linkedin. Conditions Apply.