Vidyard

OCTOBER 8, 2020

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Recommended Video Type: Case Study.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

OCTOBER 8, 2020

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. Popular free options include sites like YouTube and Vimeo. Customer Story Videos Recommended Video Type: Case Study Customer stories are the bread-and-butter of middle-of-funnel content—basically every brand has them.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122