Buzz Marketing for Technology
JUNE 28, 2008
Case Studies. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Digg this Post to del.icio.us
Buzz Marketing for Technology
JUNE 27, 2008
Comments Digg This. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Blogs and Wikis in the Business World. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Resource Alerts.
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Online Marketing Institute
NOVEMBER 7, 2010
It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Business buyers typically seek additional information and resources for information on business products and services.
Online Marketing Institute
JULY 31, 2009
9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Just makes it easier to manage all the stuff. Social networking stuff fits here too.
Webbiquity
SEPTEMBER 30, 2010
Digg, StumbleUpon, Reddit, etc.). Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). • LinkedIn, Facebook, Plaxo, Hi5, etc.). Social sharing sites (e.g. YouTube, SlideShare, Flickr, etc.). Forums and discussion boards. Be respectful.
Online Marketing Institute
NOVEMBER 2, 2010
A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto.
Webbiquity
AUGUST 16, 2010
Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. More than 50 bookmarks of Social Media Case Studies by Social Media Tactics You Can Trust. Building Social Bookmarking Networks 101 by Search Engine Journal.
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