Only B2B

APRIL 3, 2024

According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs. Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Content4Demand

NOVEMBER 5, 2021

With contact-level intent, you can target multiple people in a company with different roles and tailor one overall message to best fit each person—i.e, Do you have tips for B2B brands that are just starting to apply intent data? One case study to highlight is Imprivata , a global healthcare IT security company.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. The shift and the case for ABM: Anonymous buyer’s journey. A zero-touch approach that still delivers the highly personalized and curated experiences B2B buyers want.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101