Case Study Content Forrester Marketo White Paper 
Marketing Insider Group
JANUARY 24, 2013
Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketo – Marketo.com – Marketing software. Home of Chief Content Office Magazine and THE event Content Marketing World. Global – [link].
Industrial Marketing Today
DECEMBER 7, 2010
Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Content is what drives the lead nurturing engine. How do you nurture leads?
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Adobe Experience Cloud Blog
JULY 12, 2010
Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Email campaigns that include social sharing links that help email recipients share the content you have created with others who have not opted-in via social media. Wait another 2 months.
Ambal's Amusings
AUGUST 27, 2009
B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Forrester Blog for Interactive Marketing Professionals. Get Content.
NetLine
AUGUST 2, 2023
Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image Caption: Great content remains key to effective B2B lead generation.
Adobe Experience Cloud Blog
NOVEMBER 11, 2008
There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Many of these are authored by the team at Marketo, but certainly not all of them.
LeanData
OCTOBER 13, 2015
Coveney and New-Waterson, who both are Marketo champions, described how the best lead nurturing is a combination of technology and authentic human interaction. It’s about delivering the right content to the right people at the right time,” Coveney said. “It It all comes down to the conversation being relevant.”.
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