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5 Essential Functions for Every B2B Website

Biznology

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Help your customers buy.

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The 7 B2B website essentials: What customers want

Martech

Proof, like testimonials and case studies. This is a classic content marketing play whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, videos and all information intended to help visitors learn and present themselves as their trusted partner in that task.