Lead Forensics

APRIL 2, 2024

Objections: Price & Budget 1. Offer tiered pricing options or highlight hidden costs associated with their current solution. Use case studies to show how similar companies saved money by implementing your solution. ” Response: Emphasize value beyond price. “It’s too expensive.”

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Lead Forensics

APRIL 2, 2024

Objections: Price & Budget 1. Offer tiered pricing options or highlight hidden costs associated with their current solution. Use case studies to show how similar companies saved money by implementing your solution. ” Response: Emphasize value beyond price. “It’s too expensive.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. And, in most cases, the content is disjointed. Teach for differentiation — Sharing articles, whitepapers, and case studies isn’t sufficient.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Strategic-IC

FEBRUARY 16, 2021

This briefing included a comprehensive overview of Acxiom, the key verticals we were targeting, our key differentiators and USPs for each of these verticals as well as detailed guidance, templates and coaching for their sales conversations. And this isn't necessarily the case for Acxiom. Alex: It’s a target audience. Alex: Absolutely.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Circle Studio

DECEMBER 19, 2018

Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. So in 2019, look for ways that marketing can proactively support your firm’s business development efforts by reaching, engaging and nurturing prospects before the RFP is issued AND after a client is landed.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

The ROI Guy

AUGUST 26, 2011

Sales still remains challenged to add value during the sales process, and prove the value of proposed solutions to ever more empowered, skeptical and frugal executives, this according to a significant study by Blue-Sky, a UK sales performance consultancy. Influencing the RFP specification before it is issued 3.

RFP 40

RFP Differentiation Case Studies Comparison 40

Hubspot

FEBRUARY 8, 2023

A recent Salesforce study found that AI is one of the top sales tools considered significantly more valuable in 2022 compared to 2019. A study by The Hinge Research Institute found that high-growth companies are more likely to have mature marketing and sales automation strategies than their peers.

Marketing AI 84

Marketing AI RFP Work Management Marketing Management 84