Remove Case Studies Remove Copywriting Remove P2P Remove Storytelling
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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

I’ve heard it described as P2P, people to people. That might be a very specific case study. There’s a couple really specific use cases that most people start with, depending on the type of business that they have. Dave: I go back and study Apple and those ads. We think of B2B as business to business.