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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. But that makes the acquisition still more intriguing.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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Ten Ways to Turbocharge Your E-Mails

Buzz Marketing for Technology

Subscribe via RSS. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. Here are ten things you can do today to begin refining the way you communicate in email. If they want to be entertained, they can open a good book; so donâ??t Subscribe via Email.

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A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

About Us | RSS | Advertise | Contact Us. GOYAMI: search engine marketing. Emergence Marketing. Regina Miller has more than 18 years of experience in Organization Development, Human Resources, Leadership Development and International Operations. As far as I can tell, most still appear to be in print or obtainable on-line.