Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. What advice would you give him?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! It’s a vital alternative to traditional marketing because prospective customers can dodge marketing messages.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Customer Experience Matrix

NOVEMBER 5, 2009

Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. I hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University. Will Marketing automation and CRM remain separate?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

MAY 13, 2013

In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). Right now the marketing automation industry couldn''t be hotter. They plan to use lead scoring, as well.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

DivvyHQ

AUGUST 7, 2018

Their owned audience is not stored in a central, accessible location (CRM, ESP or marketing automation platform). But assuming your c-suite has charged you to assist in their aggressive battle for market share, your orders are clear: you need to grow your audience. This may not be a big deal in certain circumstances.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. But there is so much more!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. But what are they exactly and how can they help you grow your business? Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45