Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. It's an alternative metric to CPA. It's super important when you're running PPC campaigns. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Only B2B

FEBRUARY 6, 2018

To give an example, you can see which subject line goes better with your emails and gives estimated results by sending the same email with two different subject lines and then picking up the better line on the basis of the responses. CPA: Cost Per Acquisition or Cost Per Action. PPC: Pay-per-Click. CLTV: Customer Lifetime Value.

Cost per Acquisition 87

Cost per Acquisition Top of Funnel Marketing Automation Services Demand Generation Agencies 87

Optinmonster

MAY 18, 2020

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. EPC affiliate marketing is, typically, run through pay-per-click (PPC) ads. But if you can accurately calculate EPC, then you don’t need to rely on hope. One of the most important, at least for affiliate marketers, is EPC.

Cost Per Click 121

Cost Per Click CPC Advertising Agencies Landing Pages 121

Hubspot

JANUARY 29, 2015

Traditionally, retargeting ads are used to push products -- but that''s not the only thing you can use them for. Sure, you can use your brand new content in your retargeting, but you should also dig into your analytics and figure out which pieces of content are most popular in terms of social shares and conversion rate. lift in ROI.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

ClickDimensions

MARCH 8, 2023

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. CLV (Customer lifetime value)- Shows the total revenue a business can expect from a single customer throughout their whole business relationship.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Hubspot

JUNE 19, 2014

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more here.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Single Grain

DECEMBER 6, 2019

Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. The robots can read license plates, report suspicious activity, and collect data to report to their owners.” Digital Darwinism does not discriminate. Every business is threatened.”.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145