Remove CAN-SPAM Remove Companies Remove Purchase Remove Sales Genius
article thumbnail

How to Properly Diagnose a Failed Email Campaign

Content Standard

Consider this scenario: You’re the VP of marketing for an SMB company that sells luxury goods online. The company is doing okay, though you’ve been trying for a while to ramp up sales, but the cash registers are silent as the tomb. You can do better. Expired Lists. Failure to Segment. Bad Subject Lines.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I’m sure I forgot a few.