Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. I refuse to answer cold calls at work or home.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 1, 2010

How hard can it be? We sent email and made cold calls. Not just a little more, we sent tons of email and cold calls and then we added even more. Opt-outs increased and our brand image suffered — all because we were spamming our customers. So what happened in B2B Marketing? It used to be so easy.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Hubspot

FEBRUARY 10, 2012

CAN-SPAM Act. As a marketer, all of your email marketing messages need to comply with the requirements set forth in the CAN-SPAM Act. Even if you're sending emails using an ESP like HubSpot , that doesn't mean you won't be held liable if the emails sent aren't compliant with CAN-SPAM regulations.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28