Webbiquity

APRIL 7, 2010

How can search marketers use techniques like testing and keyword match types to improve results? Does PPC advertising help with branding? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. What’s The Real Value of Brand PPC?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Here are four key takeaways from those sessions.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

SnapApp

MARCH 2, 2018

As a marketer, you need to know one thing: Are your campaigns actually driving revenue? . If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . The modern marketer's technology stack removes the need for analytics guesswork. Source ). .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104