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Everything Technology Marketing

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. Content is king. Why, you ask?

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

I mention "ongoing" because I believe the days of linear, one-dimensional, time-limited "campaigns" on the marketing side and transactional selling on the sales side are for the most part over. Here you have an opportunity to map out how prospects will receive your information and how you increase your odds of it actually happening.