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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will they specialize in particular industries to establish a small but profitable niche? Or will they simply be crushed as giants from related industries introduce their own products?

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Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed for a complete solution. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. The results were a surprise.