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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

enterprise software suites, hosted software services, outsourced business services and commercial insurance), more sophisticated tactics are called for. One intriguing concept is to build your own industry-specific Web 2.0 tags: Web 2.0 social tagging site, sort of company-sponsored version of Digg.

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Gin, Television, and Social Surplus - Here Comes Everybody

Buzz Marketing for Technology

This is a lightly edited transcription of a speech I gave at the Web 2.0 We know all the forces that combine to make these kinds of things work: theres an interesting community over here, theres an interesting sharing model over there, those people are collaborating on open source software. Gin, Television, and Social Surplus.