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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. Interested?

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Gin, Television, and Social Surplus - Here Comes Everybody

Buzz Marketing for Technology

This is a lightly edited transcription of a speech I gave at the Web 2.0 The transformation from rural to urban life was so sudden, and so wrenching, that the only thing society could do to manage was to drink itself into a stupor for a generation. Gin, Television, and Social Surplus. By Clay Shirky on April 26, 2008 10:48 AM.