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Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

In particular, “New Rule #1” (“It’s still all about the product”) recommends that retailers partner with other companies to expand their offerings. They only want to deal with one entity—the retailer of choice.the customers expects [sic] the retailer to make the whole experience seamless.”

SIC 120
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A B2B marketing guide (and how to be successful)

Choozle

Companies that use their products. Awareness: The stage where potential customers are researching products and services based on the needs or problems that have at their company. Consideration: The stage where potential customers and their stakeholders are evaluating the different products and services that are available to them.