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Making the Most of the Women’s World Cup 2023

Digilant

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). Learn more about how we can kick your media plan into full gear ahead of the competition.

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Making the Most of the Women’s World Cup 2023

Digilant

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). Learn more about how we can kick your media plan into full gear ahead of the competition.

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

Therefore, advertisers must adopt a video-first mindset when crafting their media plans, allocating a substantial portion of their video budget toward streaming content across CTV/OTT. Overall, TV is becoming a central hub for even more entertainment sources.

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

Therefore, it is imperative for advertisers to adopt a video-first mindset when crafting their media plans, with a strong emphasis on allocating a substantial portion of their video budget toward streaming content across CTV/OTT. In Estrella Media’s presentation, Hispanic audiences have been over-indexing on FAST channels.

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Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

Parse.ly

” “Whether you’re a nonprofit or a product company, a service company or a publishing media company, no matter the nature of your business, things are changing.” ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.”

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Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

Parse.ly

” “Whether you’re a nonprofit or a product company, a service company or a publishing media company, no matter the nature of your business, things are changing.” ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.”

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Learning from Comcast/NBC and Keith Olbermann

Biznology

It's not different than airlines knowing what they will do if they suffer a plane crash—sure, they never know when it is coming but they can still be prepared for the media attention that such a tragic event provokes. Manufacturing companies have plans for handling product recalls. So, what should you do differently?

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