The Definition of Omni-Channel Marketing – Plus 7 Tips
Adobe Experience Cloud Blog
APRIL 1, 2014
Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel.
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