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The Definition of Omni-Channel Marketing – Plus 7 Tips

Adobe Experience Cloud Blog

Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel.

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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media. These pictures are then transferred to the call center agent for live assistance: “I see that the red light is blinking on your router; please connect the blue cable first”.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. In short, if social media video matters to your company, you should think about having a presence on YouTube. Get the Social Media Video Specs Guide. Every different social platform has its own requirements for videos.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Get the Social Media Video Specs Guide Every different social platform has its own requirements for videos. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Classification”—some of which have been viewed 2,600 times.

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6 Engagement Marketing Lessons from Successful Video Bloggers

Adobe Experience Cloud Blog

Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel has over a billion users –almost a third of all people on the Internet–and reaches more 18 to 34-year-olds than any cable network in the U.S. .

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