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Reactivate Consumers for the Post-Holiday Slump

illumin

And it should be comforting to know that according to a Marketo study , the average repeat customer spends 67% more in months 31-36 of their shopping relationship than in the first 6 months. Perhaps someone browsed and purchased a desktop monitor for the holiday, and then looked at (but didn’t buy) an HDMI cable.

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SEO Cheat Sheet: Best Practices for On-Page Optimization

Adobe Experience Cloud Blog

Your blog post about the latest cat sweater style, for instance, might have a header with HTML like this: <h1>The Latest in Feline Fashion: Cable Knit Sweaters<h1> . The post SEO Cheat Sheet: Best Practices for On-Page Optimization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse

Vidyard

Even more importantly, however, they’re the best video marketing role model you can have because of the way they track their video performance using integrations with Marketo and Salesforce. It’s pretty incredible, and it’s all in our latest customer case study.

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Solid Identity Data – Unlocking the Secret to Higher Marketing ROI

Adobe Experience Cloud Blog

Say you’ve recently moved to New York from Virginia and you call the local cable provider to set up TV service in your new home. Because you call in using your cell phone, the number captured by the cable provider has a Virginia area code. To illustrate, let’s walk through an example.

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

A great example of this is Kaspersky Lab, a multi-billion dollar enterprise security software provider (and a Marketo customer). We can be loyal to a brand without advocating for it, and this can be due to “locked in” loyalty through airlines, cable providers, software providers, etc.

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Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy

Adobe Experience Cloud Blog

A degree in journalism, numerous media internships, and nearly two years editing the homepage for America’s most-watched cable news network inadvertently turned me into what I recently told a colleague was “The Grammar Hammer” (copyright pending). Share your tips for writing spotless marketing copy in the comments below!

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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

These pictures are then transferred to the call center agent for live assistance: “I see that the red light is blinking on your router; please connect the blue cable first”. The app could use the smartphone camera to take a picture of the blinking lights on the router and to scan the barcode of the device. Let the mobile race begin!