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COVID-19 Digital Marketing Trends That Are Here to Stay

Digilant

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. And, new audience targeting tactics were quickly implemented to ensure nimble budgets were optimized.

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Use Empathy to Enhance Content Marketing

ClearVoice

Marketers talk about key performance indicators, keyword strategies, and building sales funnels. Empathetic advertising/marketing is an emotional approach that complements your data-driven strategy. Empathetic advertising/marketing is an emotional approach that complements your data-driven strategy.

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The Ultimate Guide to Video Marketing

Hubspot

2017 saw video rise to the top of your marketing tactic list. In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services.