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What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Want to get the latest insights in your inbox?

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

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