83 Exceptional Social Media and Marketing Statistics for 2014
Webbiquity
APRIL 14, 2014
. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.
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