Remove Cable Remove Dwell Remove Loyalty Remove Positioning
article thumbnail

Grow your brand without advertising

Kevin Indig

If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! Andy McCotter-Bicknell: For example, with ClickUp, the brand looks playful and positive through bright, modern colors like purple, pink, light blue, and yellow. See Google or Apple, for example.

article thumbnail

How to Use Non-Obvious Thinking to Create Better Content

Content Marketing Institute

Cable news, Rohit points out, is having a banner year because it’s selling outrage. Instead, he suggests, “put something more positive, useful , and valuable out into the world.”. Don’t dwell on something. Sometimes outrage is reasonable and justified. Sometimes it’s packaged and sold to generate clicks and views. Be curious.

Curation 106
article thumbnail

23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Encourage your customers to leave positive reviews. The primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement, greater loyalty, and more sales. Reviews are another signal to Google that your business is trustworthy and reputable.