4 Ways to Build B2B Customer Loyalty and Generate Referrals
WebMarketCentral
MAY 18, 2007
As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. social tagging site, sort of company-sponsored version of Digg.
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