Cable Differentiation Linkedin Purchase 
illumin
APRIL 25, 2024
Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. It’s delivered through a variety of channels or streaming services and apps. An example would be the Dish Network. Stay tuned!
Marketing Insider Group
OCTOBER 19, 2015
As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. I think we’ll see a massive correction in the advertising market. Rebecca Lieb.
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