Martech Advisor

DECEMBER 17, 2019

Customers will demand that relationships with organizations feel less transactional and more mutually beneficial. As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns. Intent Based Marketing Will Amplify Customer Experience. Kevin Alansky , CMO, Higher Logic.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Martech Advisor

MARCH 3, 2020

Unless you’ve been living under a rock the past few months, you’re probably aware that the new Disney+ on-demand video service became a living room power player faster than you can say “Baby Yoda.” Something’s got to give.

Brand Identity 72

Brand Identity Branding Curation Long Tail Marketing 72

Webbiquity

APRIL 14, 2014

In addition, as search intent becomes more detailed or specific (long-tail search phrases), the click distribution across the first page organic listings begins to even out, as searchers look for the best match or answer to their query. And furthermore, long-tail searches have higher overall organic click-through rates.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. Sort them by Live, On-Demand, or Live and On-Demand. 80% of YouTube users say video helps them decide to purchase. YouTube Live Metrics.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Sort them by Live, On-Demand, or Live and On-Demand. YouTube Ads pricing varies based on how in-demand the topic or keywords are, cost-per-click ads can be as little as $0.10 USD per action and as high as several dollars.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65