The Ultimate Guide to TV Ads
Hubspot
NOVEMBER 7, 2018
Penetration is the number of households who own a TV or subscribe to cable. Broadcast / Cable TV Ad. Broadcast and cable TV aren’t synonymous. Cable television includes channels like The CW, USA, Discovery Channel, ESPN, and HGTV. Cable television includes channels like The CW, USA, Discovery Channel, ESPN, and HGTV.
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